three custom print-on-demand backpacks hanged on a rail

When Is the Best Time to Sell Custom Print-On-Demand Backpacks?

When Is the Best Time to Sell Custom Print-On-Demand Backpacks?

Backpacks are one of the fastest-growing fashion accessories to sell on your online store. They're perfect for people of all ages and can be customized with a wide range of designs, making them ideal for personalization. But when is the best time to sell custom backpacks?

The answer may surprise you - there's no single "best" time to sell backpacks. Instead, selling backpacks can be exceptionally profitable throughout the year.

This blog will explain when those times are and give you some tips on how to take advantage of them.

When Is the Best Time to Sell Backpacks?

print on demand backpack on a chair


Two of the best times to sell backpacks are during the back-to-school season and leading up to Christmas. If you sell backpacks for younger children, you may find that the weeks leading up to Christmas are the best time to sell them.

Back to School Season

The back-to-school season is one of the best times to sell custom backpacks. In 2022, the National Retail Federation estimated that households would spend an average of $864 on back-to-school shopping, up nearly 2% from the previous year. This increase in spending means that more people are looking for ways to personalize their back-to-school supplies, and custom backpacks are the perfect way to do that.


Christmas is another great time to sell custom backpacks. People are always looking for unique gift ideas, and a personalized backpack is a perfect present for kids and adults alike. If you can get your backpacks in front of shoppers early in the Christmas season, you're sure to make some sales.

In general, the best way to determine the best time to sell your backpacks is to pay attention to trends in the backpack market and your specific target market. By keeping an eye on these two factors, you should be able to identify the times of the year when demand for your backpacks is highest.

What backpacks should you sell?

There are a few different types of backpacks that you can sell in your eCommerce store. The most popular backpack type is the traditional one, which is perfect for carrying books, laptops, and other items. Other popular types of backpacks include laptop backpacks and travel backpacks.

Traditional Backpack

a traditional backpack


The best time to sell traditional backpacks is during the school year when students look for new backpacks for the upcoming year. This backpack is a must-have for the daily commute to school or travel. Made with durable high-grade waterproof nylon, you can also customize them with your preferred designs.

Laptop Backpack

a laptop backpack


For laptop backpacks, the best time to sell them is during the summer when people are taking vacations and traveling more. This laptop backpack is perfect for those who commute with their electronics daily. 

The classic look is timeless, and the construction is durable. The details make it comfortable to carry, and the customization options are great for personalizing your backpack.

No matter what backpack you sell, you can find success by marketing your products at the right time and to the right audience. By doing this, you will be able to maximize your sales and profits.

Alternatives to Backpacks

There are a few alternatives to backpacks that you might want to consider offering to your customers: 

Tote Bag

a tote bag


Tote bags are more extensive than most backpacks and usually have one large compartment. These tote bags are made with various materials, including canvas, cotton, and recycled PET. Handles are approximately 17".

Fanny Pack

a fanny bag


Another alternative to a backpack is a fanny pack. Fanny packs are more miniature and convenient to carry around, making them ideal for people who want to travel light. Design your fanny pack on Artsadd and make it unique with your design. Made of premium quality materials for durability and style.

Duffle Bag

a duffel bag


The last alternative to a backpack is a duffle bag. These duffle bags are constructed with 1200D nylon fabric, which is known to be durable and fashionable. They also have a sturdy portable handle and an adjustable shoulder strap. Duffle bags typically have one roomy compartment with three pockets; two mesh pockets are on either side.

Steps to Getting Started Selling Print-On-Demand Backpacks

For vacations, the best time to sell custom print-on-demand backpacks is during the back-to-school season, Christmas or summer. To capitalize on demand, remember to add these items before they start. To get started selling custom print-on-demand backpacks, follow these steps:

1. Choose the Products You Want to Sell

The first step is to choose the products you want to sell. If you're unsure what kind of backpack to deal with, look at the options available and decide which would be the best for your target market.

2. Create Designs for Your Products

Once you've decided on the products you want to sell, it's time to create designs for them. If you're not a designer, you can hire someone to create designs for you on Fiverr or Upwork, or you can use a design tool like Adobe Photoshop or Illustrator.

3. Partner with a POD Company

The next step is to partner with a print-on-demand company. This company will handle the printing and shipping of your products, so you don't have to worry about any of that yourself.

There are many different print-on-demand companies out there, like M.i.A Merchandise.

4. Market Your Products

The last step is to market your products. You can create a website or blog and then promote your products through social media, online ads, or offline methods like print ads or fliers.


The best time to sell custom print-on-demand backpacks is during the back-to-school season. This is when demand for backpacks is at its highest, and parents are looking for affordable, stylish options for their kids. By selling your backpacks during this time, you can maximize your profits and reach a broad audience of potential customers.

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