A personalized beach towel is summer’s most practical canvas - part lounge mat, part billboard. Our Premium Beach Towel pairs a photo-ready surface with everyday utility, so your artwork pops from poolside to shoreline and back again.
Spotlight product: Premium Beach Towel (Product SKU: 040_03_6573549)
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Size: ~30" × 60"
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Construction: 100% polyester velour top (print face) with plush 100% cotton terry loop backing
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Weight: 400 GSM for a cushy feel
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Print method: Sublimation (single-side print) for ultra-vivid, durable color
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Care: Machine wash cool/warm, tumble dry low
Want to build a sun-ready set? Browse our Water Sports Collection for bundle companions (think boards, games, and beach add-ons), or add a gym-friendly hand towel from our Custom Branded Microfiber Sports Towel page to round out your kit.
Why this towel prints (and photographs) so well
The polyester velour face is purpose-built for dye-sublimation, which infuses inks into the fibers - no heavy hand-feel, no cracking, and excellent wash durability. If you’re explaining print quality to stakeholders, this quick primer on sublimation from Sawgrass is a great reference: What is Sublimation?.
Design tips for eye-catching results:
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Bold, high-contrast artwork reads from far away on sand and decking.
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Full-bleed layouts make the most of the 30" × 60" surface; export at 300 DPI.
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Keep critical text/logos inside safe margins and let backgrounds run to the edge.
Comfort, absorbency & care (so it lasts all season)
The cotton terry back drinks up water fast after a swim, while the velour top stays smooth for lounging and photos. For upkeep, consumer test labs consistently recommend washing towels separately and drying thoroughly to maintain softness and prevent odor; Good Housekeeping’s beach towel roundup echoes these basics and why cotton terry dries you off quickly: Best Beach Towels of 2024.
Quick care card (add to your packaging):
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Wash cool/warm with like colors; avoid heavy softeners (they can reduce absorbency).
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Tumble dry low (or line dry); shake out sand before washing.
Where personalized towels shine
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Event giveaways & VIP kits: Big visual real estate for sponsors and hashtags.
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Hospitality & resorts: Room drops, cabana sets, and loyalty gifts.
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Retail drops: Limited editions with seasonal art or collabs.
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Team kits: Pair a beach towel + microfiber hand towel for gym-to-beach versatility.
Specs & ordering at a glance
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Printable area: single side (poly velour) via sublimation
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Back color: clean white cotton terry
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Lead time: typically 4–6 weeks from artwork approval
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MOQ: flexible (prototype to bulk)
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Global support: UK, USA & Australia distribution
As retail-quality goods, lead times, material specs, styles, and pricing may vary with production windows. We’ll confirm details quickly and keep you posted.
Ready to make waves?
Send your artwork and we’ll prep proofs for your Personalized Beach Towel - then bundle from the Water Sports Collection or add a Microfiber Sports Towel for a complete, beach-to-gym set.