red shoe nike

How To Design and Sell Shoes (with Print on Demand)


Designing and selling your own shoes has never been easier with the advancements in print-on-demand technology. Now, it’s possible to create custom-designed shoes and sell them online without the need for any inventory or upfront costs. This blog post will provide a comprehensive guide on how to design your own shoes and sell them online using print on demand.


Step 1: Find a Reliable Print-On-Demand Provider

The first step in designing and selling your own shoes is to find a reliable print-on-demand provider. Print-on-demand providers are companies that allow you to upload your designs and sell them on a variety of products, including shoes. Some of the popular print-on-demand providers for shoes include Printful, Redbubble, and M.i.A Merchandise.

When choosing a print-on-demand provider, consider factors such as pricing, product selection, and customer support. Look for a provider that offers high-quality shoes, a variety of shoe styles, and an easy-to-use platform. It’s also important to read reviews from other sellers to get an idea of the provider's reputation.


Step 2: Choose the Shoe Style

Once you’ve found a reliable print-on-demand provider, it’s time to choose the shoe style you want to offer. Most print-on-demand providers offer a variety of shoe styles to choose from, including sneakers, slip-ons, and high-tops.

At M.i.A Merchandise, we offer 3 shoe styles - flip flops, high top shoes and canvas shoes.

Flip Flops:


High Top Shoes:

white skateshoe

Canvas Shoes:

black high canvass shoe

When choosing your shoe style, consider your target audience and the type of design you want to create. For example, if you’re targeting athletes, you may want to choose a sneaker style with performance features. If you’re creating a fashion-forward design, you may want to choose a high-top or slip-on style.


Step 3: Create Your Shoe Design

The next step is to create your shoe design. This is where your creativity comes in! You can create your design using graphic design software such as Adobe Photoshop or Illustrator, or you can use a design tool provided by your print-on-demand provider.

When creating your design, consider the colors, graphics, and text you want to include. Keep in mind that your design should be eye-catching and unique. You may want to research current shoe design trends to get inspiration for your own design.


Step 4: Upload Your Design

Once you’ve created your shoe design, it’s time to upload it to your print-on-demand provider. Most providers will have specific guidelines for uploading designs, so be sure to read and follow them carefully.

When uploading your design, you’ll also need to choose the shoe style and size you want to offer. Some print-on-demand providers allow you to offer multiple sizes, while others may only offer one size. Make sure to choose the size(s) that are most popular among your target audience.


Step 5: Set Your Pricing and Profit Margins

Now that your shoe design is uploaded, it’s time to set your pricing and profit margins. You’ll need to consider the cost of the shoes, the cost of printing your design, and the profit margin you want to make.

Most print-on-demand providers will offer a base price for their shoes, which includes the cost of the shoe and the cost of printing your design. You’ll need to add your profit margin on top of this base price to determine your final selling price.

When setting your pricing, consider the prices of similar shoes on the market and the perceived value of your design. It’s also important to remember that higher prices may result in lower sales volume, while lower prices may result in lower profit margins.


Step 6: Launch Your Online Store

The final step in designing and selling your own shoes is to launch your online store. Most print-on-demand providers will allow you to create a store within their platform, or you can create your own website using a platform such as Shopify.

When launching your online store, make sure to include high-quality product images and detailed descriptions of your shoe design. You may also want to consider offering bundle deals or discounts for multiple purchases to increase sales volume.

Marketing Your Shoe Designs

Once your online store is launched, it’s important to start marketing your shoe designs to your target audience. Some effective marketing strategies for selling custom-designed shoes include:

  1. Social Media Marketing: Use social media platforms such as Instagram, Facebook, and Twitter to showcase your shoe designs and reach a wider audience.
  2. Influencer Marketing: Partner with influencers in your niche to promote your shoe designs to their followers.
  3. Email Marketing: Build an email list of potential customers and send regular updates about your new shoe designs, promotions, and sales.
  4. Paid Advertising: Consider using paid advertising on platforms such as Google AdWords or Facebook Ads to drive traffic to your online store.
  5. Search Engine Optimization: Optimize your website and product descriptions for search engines to improve your visibility in search results.


Designing and selling your own shoes using print on demand is a great way to turn your creativity into a profitable business. With the help of reliable print-on-demand providers, anyone can create unique and eye-catching shoe designs without any inventory or upfront costs. By following these steps and marketing your shoe designs effectively, you can create a successful online business selling custom-designed shoes. Good luck!

Back to blog